Call me a willing consumer in a key demographic of a capitalist society, but I love a good ad campaign. Crest is already my toothpaste brand, but if it wasn’t, this campaign would make me change my mind. Hell, I almost –almost– took up drinking Canadian just to support the fantastic I Am Canadian campaign.
The ad firm Saatchi & Saatchi of New York won The Gunn Report’s 2009 Best Commercial award for this campaign. It’s well deserved. If you haven’t seen it already, get ready to smile!